a means of increasing the public's or industry's awareness of a business and its services or goods. Glossary of Business Terms

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promotion pro‧mo‧tion [prəˈməʊʆn ǁ -ˈmoʊ-] noun [countable, uncountable]
also sales promotion MARKETING an activity such as special advertisements or free gifts intended to sell a product or service:

• ABC has announced a joint promotion with Miller Lite.

• Penney has increased its sales promotion with direct mail.

• A special promotion in January produced a spectacular rise in profits.

— promotional adjective [only before a noun] :

• the use by cigarette companies of promotional giveaways (= free gifts )

conˌsumer proˈmotion MARKETING
activities that last for a short time, for example price reductions or free offers, which are intended to persuade people to buy a product:

• The company had already spent a lot on advertising and consumer promotion to build up a demand for its products.

ˌcross proˈmotion , cross-promotion
MARKETING an advertising campaign involving two companies selling their products together:

• The video is supported by a $20 million marketing campaign and a cross-promotion with PepsiCo's Pizza Hut restaurants.

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promotion UK US /prəˈməʊʃən/ noun
[C or U] HR, WORKPLACE the process or fact of giving someone a higher or more important job: »

Employees worry that saying 'no' to the boss decreases their chances of advancement and promotion.

get/receive a promotion »

Does working longer hours increase your chances of getting a promotion?


She was recommended for promotion by her manager.


The study showed that obese employees were repeatedly passed over for promotion.


He was seen by management as a troublemaker rather than a candidate for promotion.

[C or U] (also product promotion) MARKETING an advertisement, event, or other activity used to advertise a product or service, or the use of these advertisements, events, etc.: »

The supermarket has said it will extend the promotion for another week.


The chain chose to concentrate very heavily on in-store promotions.


We do product promotions using text messages.


Heavy promotion of the country as a tourist destination has brought significant growth in the industry.

See Note ADVERTISING(Cf. ↑advertising)
promotions — Cf. promotions
[U] the activity of encouraging something to happen or develop: the promotion of sth »

These legislative developments will contribute to the promotion of foreign investment.


Direct government promotion played a primary role in the development of e-commerce.


He worked in a trade promotion unit in the federal Commerce Department.

See also CROSS-PROMOTION(Cf. ↑cross-promotion), CONSUMER PROMOTION(Cf. ↑consumer promotion), SALES PROMOTION(Cf. ↑sales promotion)

Financial and business terms. 2012.

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Look at other dictionaries:

  • promotion — [ prɔmosjɔ̃ ] n. f. • 1350; bas lat. promotio, de promovere 1 ♦ Accession, nomination (d une ou plusieurs personnes) à un grade, une dignité, un emploi supérieur. ⇒ avancement. Bénéficier d une promotion. Avoir une promotion. Arroser, fêter sa… …   Encyclopédie Universelle

  • Promotion — may mean:*Promotion (rank) *Promotion (marketing) **Promotional campaign **Promotion (entertainment) *Promotion (academic) *Promotion (chess) *Promotion (linguistics) *Promotion and relegation, in league sports *Professional wrestling promotion * …   Wikipedia

  • Promotion — (spätlateinisch promotio ‚Beförderung‘, ‚Erhebung‘) steht für Verleihen des Doktorgrades, siehe Promotion (Doktor) Verleihen der Ritterwürde, siehe Ritter eine Art der Typumwandlung bei einigen Programmiersprachen, siehe Promotion (Typumwandlung) …   Deutsch Wikipedia

  • Promotion — Sf Verleihung der Doktorwürde erw. fach. (17. Jh.) Entlehnung. Entlehnt aus l. prōmōtio ( ōnis) Beförderung (zu Ehrenstellen) , zu l. prōmovēre vorwärts bewegen, fortschieben , zu l. movēre bewegen und l. prō . In der Bedeutung Absatzförderung… …   Etymologisches Wörterbuch der deutschen sprache

  • promotion — Promotion. s. f. Elevation à une dignité. Depuis sa promotion au Cardinalat. le Pape a fait une promotion de douze Cardinaux. Ce Cardinal est de la promotion d un tel Pape. le Roy a fait une promotion de Chevaliers. promotion aux Ordres sacrez …   Dictionnaire de l'Académie française

  • promotion — pro*mo tion (pr[ o]*m[=o] sh[u^]n), n. [L. promotio: cf. F. promotion.] The act of promoting, advancing, or encouraging; the act of exalting in rank or honor; also, the condition of being advanced, encouraged, or exalted in honor; preferment.… …   The Collaborative International Dictionary of English

  • promotion — /prə məʊʃn/, it. /pro mɔʃɔn/ s. ingl. [dal fr. promotion, dal lat. tardo promotio onis, der. di promovēre promuovere ], usato in ital. al femm. (comm.) [insieme delle attività volte a incrementare la vendita di un prodotto] ▶◀ [➨ promozione (3)] …   Enciclopedia Italiana

  • promotion — early 15c., advancement, from O.Fr. promotion (14c.), from L. promotionem, noun of action from pp. stem of promovere (see PROMOTE (Cf. promote)). Meaning advertising, publicity first recorded 1925. Promotional relating to advertising first… …   Etymology dictionary

  • Promotion — Promotion: Die Bezeichnung für die »Verleihung, Erlangung der Doktorwürde« ist eine gelehrte Entlehnung des 17. Jh.s aus spätlat. promotio »Beförderung (zu Ehrenstellen)«. Dies gehört zu lat. pro movere »vorwärts bewegen; befördern; (reflexiv:)… …   Das Herkunftswörterbuch

  • promotion — [n1] higher position in organization advance, advancement, advocacy, aggrandizement, backing, betterment, boost, break, breakthrough, buildup, bump, elevation, encouragement, ennoblement, exaltation, favoring, furtherance, go ahead*, hike, honor …   New thesaurus

  • Promotion — (v. lat. Promotio), Beförderung, s. u. Promoviren; P. per saltum, Überspringung eines geistlichen Grades; Promōtor, Beförderer; P. fidei, so v.w. Advocatus diaboli; Promotoriales, Beförderungsschreiben …   Pierer's Universal-Lexikon

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